WHY MOST AUTHORS CAN'T WRITE BOOK BLURBS

Most authors need to improve at writing blurbs.

and BOOK DESCRIPTIONS.

They might write a couple of short books a year or take a year or two to write a novel. Either way, they need to write more books to practice writing blurbs or descriptions.

They finally finish the book and suddenly face promotion and marketing tasks. (Which they don't like and have never learned.)

That takes time. And it's easy to make mistakes.

That can sabotage the good work of a book.

So, they write the darn blurbs because they must.

And they do it wrong.

Not because they are not good writers.

It's true of descriptions, too.

They should get someone else to write their blurbs and descriptions.

LET'S FIRST CORRECT THE ASSUMPTION THAT BLURBS AND DESCRIPTIONS ARE THE SAME THING.

THEY ARE NOT.

DESCRIPTIONS

A description is

None of the above.

The description is a sales letter.

It is supposed to sell.